A Classic is Reborn.
One of the most beloved Mitsubishi models was the Eclipse sports sedan. However, as buyers’ needs changed, Mitsubishi adapted by ending the production of the Eclipse. Now, a classic reborn with the Eclipse name and is making a comeback in the form of the 2018 Eclipse Cross.
Mitsubishi is showing off this new sporty crossover model with a new ad campaign called “A Classic Reborn.” This campaign will be featured on Mitsubishi’s YouTube channel along with various television markets.
In the commercial, you can see the stunning Eclipse Cross cruising through a city and other industrial areas. You also get a glimpse of the innovative technology available in the model. All of this is set to music performed by Damien Escobar and William Joseph. They teamed up to put a classical twist on the rock anthem, “I Wanna Rock” by Twisted Sister, to portray how the Eclipse Cross combines the classic Eclipse name with contemporary style.
Francine Harsini, chief marketing officer, MMNA, said, “Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign.”
Come test drive the 2018 Eclipse Cross for yourself when you visit us at J.B.A. Mitsubishi.